Camella brings together hope, heritage, and homeownership on its 48th anniversary

Camella transformed its thriving communities nationwide into celebrations of imagination, inspiration, and innovation with Haraya: A Legacy of Fulfilled Dreams, a two-week campaign that honored the 48-year journey of the most trusted and preferred name in Philippine real estate.

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Future-ready living

The two-part Home Hacks and Techs webinar, presented in collaboration with Megahit Global Solution (MGS) Philippines, introduced practical home automation solutions. Discussions on "Security that Adapts to Every Age" explored how smart locks can provide personalized, keyless access for family members while ensuring convenience and peace of mind. "Future-Proofing the Family Home" emphasized how features such as remote access, mobile alerts, and guest permissions enhance security and long-term property value. The webinar demonstrated that modern upgrades are not about fleeting trends, but about building forever homes that grow with their residents.

A celebration in motion

The Takbong Haraya Fun Run, brought back the laughter and camaraderie of larong Pinoy, making familiar routes into playful corridors of memory. Themed zones for heritage games such as patintero, sipa, and piko encouraged families to pause and play—a reminder that hope will always find a home in Camella. Morning runs welcomed the sunrise with bright energy and became a reunion of generations, geographies, and the gentle joys that shape a sense of home.

Mapping milestones to modernity