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'I quit my job in Iceland...now Real Madrid footballers are buying my label'

MEN on Sunday

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January 14, 2024

Fashion designer James Moore has seen RMDY, the clothing line he started as a teenager, go global

- PAIGE OLDFIELD

'I quit my job in Iceland...now Real Madrid footballers are buying my label'

LAUNCHING a successful business, travelling the globe and purchasing a home all before the age of 20 sounds like a distant fantasy for most.

But James Moore turned that dream into a reality – seeing a clothing line he created as a child now worth millions and worn by celebrities around the world.

The 24-year-old, who founded clothing company RMDY, started making clothes when he was just 14 after becoming inspired by other fashion online.

James would spend his weekends getting messy creating tie-dye T-shirts to sell to his friends at school for £12.50 each.

His first collection – consisting of a humble 11 T-shirts and two hats – sold out in just one week, encouraging the young entrepreneur to continue building his brand.

While juggling mounting orders, a job at Iceland and his sixth-form studies, James decided to quit education and his supermarket role at the age of 17 to focus on RMDY.

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