Why Netflix's reality TV push includes more competitions

'Squid Game: The Challenge' is only the start. Ready for 'Clue'?

- By Wendy Lee

MYUNG J. CHUN Los Angeles Times NETFLIX has deep pockets to try new types of programming and has taken steps to diversify its business.

Faith Dunn, clad in a green tracksuit, entered the cavernous room full of bunk beds with hundreds of contestants in the highly competitive second season of “Squid Game: The Challenge.” The home health nurse — a huge fan of the popular Korean dystopian series — was Player 361.

Dunn, 29, flew to England for the first time in January to take part in the reality competition series filmed at Shinfield Studios near Reading.

“'Squid Game' is the best series I've ever watched,” said Dunn, who lives in Springfield, Ore. “They're really going the extra mile, letting us try this in person. I was extremely excited to go.”

Dunn, along with 455 other contestants, competed to win $4.56 million in prize money in games inspired by “Squid Game.”

The nine-episode second season, which premiered last week, is just the latest example of Netflix’s foray into the world of reality competition shows that cater to the rabid fan base of its most popular programs.

The streaming giant has announced several new reality competitions this year including “The Golden Ticket,” inspired by the world of “Charlie and the Chocolate Factory,” and a reality contest based on the mystery game “Clue.” There are also plans to adapt the cutthroat real estate board game “Monopoly” into a reality series.

Another game show in the works has the working title “Win the Mall.” Billed as the next generation of “Supermarket Sweep” and “The Price Is Right,” the new show will test the knowledge of consumers, Netflix told The Times.