RAK no longer just a hidden gem, says outgoing tourism CEO

Raki Phillips, one of the most prominent tourism figures in the UAE, is stepping down as CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA), where he served for six years. It can be said his tenure has been defined by "record-breaking achievements, bold investments, and a reimagining of the emirate's global tourism story.

- Azza Al Ali [e-mail]

Under Raki Phillips's leadership, global hospitality brands like Mövenpick, InterContinental, Anantara, and Sofitel entered the market.

When Phillips joined RAKTDA in 2019, his vision was clear: To transform Ras Al Khaimah into a "future-ready, globally competitive destination that stayed true to its heritage and natural beauty." Under his leadership, the emirate expanded far beyond its reputation as a quiet staycation spot, positioning itself among the most ambitious tourism players in the Middle East.

Visitor numbers rose from 1.1 million in 2019 to 1.28 million in 2024.

Another landmark moment during his leadership was securing the $5.1 billion (Dh19.1 billion) Wynn Al Marjan Island integrated resort, the largest foreign direct investment in Ras Al Khaimah's history, and a clear signal of international confidence in the emirate's future.

"That deal sent a powerful message," said Phillips, underscoring: "Ras Al Khaimah is no longer just a hidden gem; it is a global destination of the future on the rise."