BlueChip 'global expansion' video resurfaces amid police hunt for ex-operations head

A three-year-old promotional video of BlueChip has resurfaced on YouTube, showing the company’s then head of operations — now wanted for questioning by Indian police — confidently predicting that the Dubai-based firm would “rule the UAE market” and expand globally within five years.

- Mazhar Farooqui [e-mail]

The little over eight-minute interview, filmed in February 2022 and recently rediscovered, features the woman introducing herself as a senior BlueChip executive and outlining what she described as the company’s ambitious expansion plans. She said BlueChip, founded by Ravindra Nath Soni in 2020, was created with a “vision to capture the UAE market” and claimed that goal had already been achieved.

In the video, she describes BlueChip as operating across wealth management, forex trading, real estate and business setup services, before announcing plans to enter media, entertainment and retail. She said the company was preparing to launch its own OTT platform, along with cosmetics and clothing lines, under two new verticals BlueChip Media and BlueChip Retail.

“Our vision for the next five years is to capture the global market,” she says in the interview, adding that BlueChip aimed to become a multinational brand spanning finance, entertainment and lifestyle sectors.