ABG launches Marketer of the Future Middle East: Region's defining event for the future of marketing

The Advertising Business Group (ABG) has announced its flagship event, Marketer of the Future Middle East (MOTF), taking place on November at TODA Theatre, Souk Madinat Jumeirah, Dubai.

- Khaleej Times Staff

Designed as the region's most forward-looking marketing gathering, Marketer of the Future will unite advertisers, agencies, media owners, tech platforms, academia and policymakers.

Designed as the region's most forward-looking marketing gathering, Marketer of the Future will unite advertisers, agencies, media owners, tech platforms, academia and policymakers to explore the trends, technologies and transformations shaping the next decade of marketing.

More than a conference, Marketer of the Future is a call to actiona space where the region's brightest minds meet to redefine how brands grow, communicate, and connect in a changing world.

The agenda features a lineup of global and regional thought leaders transforming the marketing landscape, including:

>> Trevor McFarlane, Founder & CEO, EMIR Intelligence, on The new growth mandate: From marketing function to growth engine

>> Stephan Loerke, CEO, World Federation of Advertisers (WFA), in conversation with Eleni Kitra, Executive Director of ABG, on think global, brand local: Building trust in a fragmented world

>> Daniel Floyed, Chief Growth Officer, The Brandtech Group, with 2025: The year of tectonic marketing disruption