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Venture started from dining table on track for £2m turnover this year

Hull Daily Mail

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June 10, 2025

DECADE OF KEEPSAKES TURNS MUM-OF-THREE'S DREAM INTO A MULTI-MILLION-POUND BUSINESS A

- By DEBORAH HALL

Venture started from dining table on track for £2m turnover this year

AN East Yorkshire-based business inspired by premature twin babies is on track for a £2m turnover this year.

The Lovely Gift Group is marking ten years since mum-of-three Helen Davies launched her first online store selling keepsakes. Helen's son Zac, who is now 17 and in the sixth form at South Hunsley, pressed the button to officially make The Lovely Keepsake Company live in June 2015.

Helen's twins, Anya and Xavi, whose ten weeks in Hull Hull Neo-natal Intensive Care Unit (NICU) as premature babies inspired the business, are now also at South Hunsley, in Year 7, and all three children regularly help out at the company, now based in four industrial units in Newport.

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