Walnuts: From California to your plate

Three decades ago, the market was obsessed with fat-free products,” recalls Pamela Graviet, Vice President of Integrated Marketing at the California Walnut Commission (CWC).

- Ruchika Garg

She adds, “The belief was that any dietary fat caused weight gain. Now we know good fats are essential.”

Marketing today is about the whole picture — protein, fibre, healthy fats and the synergy of nutrients in foods. The focus has shifted from “taking something out” to “what this food brings to the table”, she points out.

Recently in the Capital to speak about California Walnuts and the changing face of the food industry, she shared how dramatically consumer attitudes have shifted.