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Policy for digital government ads released
Hindustan Times
|November 11, 2023
THROUGH THE NEW POLICY, NEWS WEBSITES AND THEIR APPS CAN SEEK EMPANELMENT
The Digital Advertisement Policy of 2023, released by the Central Bureau of Communication (CBC) on Friday, lays down the requirements for empanelling websites, mobile applications, digital audio platforms, streaming platforms and social media platforms so that they can display government advertisements.
The policy, which is valid for five years, replaces 2016's Policy Guidelines for Empanelment and Rate Fixation for Central Govt Advertisements on Websites. The 2016 policy was released by the erstwhile Directorate of Advertising and Visual Publicity which was integrated under the CBC in 2017.
Cette histoire est tirée de l'édition November 11, 2023 de Hindustan Times.
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