Love for luxury turns India into Rado's biggest market

Swiss luxury watchmaker Rado is targeting double-digit growth in India with the country emerging as its No. 1 market by value, as well-heeled consumers in a nation reputed for its thrift no longer shy away from indulging themselves.

- Varuni Khosla

luxury market. "The journey of the Indian market has been good for our brand. We are targeting a double-digit growth here this year as India is now our number one country by value even though at the industry-wide global level, India is about 21," said Adrian Bosshard, Rado's global chief executive, who is visiting India this week.

"Our brand has had a unique presence for the last 60-70 years in India, which we have been able to grow beyond the industry figures. Also, when Indian travellers travel internationally, we are seeing good growth in business from those countries as well," he told Mint.