World's Coolest Winter campaign nets Dhs12.5b from hotel guests

The sixth edition of the World's Coolest Winter campaign delivered positive results across all seven emirates.

- Staff Reporter, Gulf Today

Hotel revenues reached Dhs 12.5 billion, while the total number of hotel guests surpassed 5 million, up 58 compared to the previous edition. Hotel occupancy rates reached 848, representing a 28 increase compared to the same period last year.This was stated by Abdulla bin Touq Al Marri, Minister of Economy and Tourism on Monday.

The Ministry of Economy and Tourism announced the conclusion of the sixth edition of the World's Coolest Winter campaign, which launched on 16 December and ran for six weeks under the slogan “Our Winter is Entrepreneurial.” The campaign was implemented through collaboration between the Ministry and tourism authorities across the UAE's emirates, as part of the UAE Strategy for Domestic Tourism launched by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, aimed at developing an integrated, nationwide tourism ecosystem.

The campaign successfully achieved its core objectives of highlighting the UAE's tourism attractions, including islands, beaches and nature reserves, as well as natural, urban, heritage and cultural landmarks.

It also spotlighted tourism experiences led by entrepreneurs and startups, presenting their success stories and their pivotal role in delivering innovative tourism offerings. The campaign underscored the growing contribution of entrepreneurship to enriching the UAE's tourism experience, while supporting entrepreneurs and enhancing the visibility of their products and services within winter destinations and activities.