Dubai ‘Surprises’ all, even India’s power couple Virat and Anushka

DUBAI: The Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of the Dubai Department of Economy and Tourism (DET), has unveiled its new campaign ~ “Dubai, Ready For a Surprise” ~ starring cricket icon Virat Kohli and celebrated actor and entrepreneur Anushka Sharma.

- Staff Reporter

Having visited Dubai on numerous occasions over recent years, Virat and Anushka share a personal connection with the city, inspiring them to embark on their first-ever destination-focused collaboration. Marking the first phase of this landmark partnership, the film at the heart of the campaign highlights Dubai as the perfect destination for all travellers, as Virat and Anushka unveil a series of surprises while exploring the city’s diverse experiences. The film ends with an interesting twist leaving the audience wondering if there's more to discover.

Rich in colour, culture, and energy, the campaign film encapsulates the vibrant essence of the city through a blend of varied culinary experiences, spontaneous cultural interactions, thrilling adventures, and musical interludes. It offers a refreshed perspective of Dubai, beyond the quintessential landmarks and experiencesone that invites both first-time and repeat travellers to discover the city in unforgettable ways.

The story begins with Virat planning a thoughtful and personalised experience for Anushka, creating memorable moments that go beyond the expected. He reveals a new side of the city - one that matches her vibe, emotions, and preferences. He chooses each experience to align with her wishes, creating a deeper and more intimate connection with Dubai.