MOHANLAL SPARKLES IN RADICAL JEWELLERY CAMPAIGN

Megastar's bold gold advertisement evokes mixed reactions online. Here's our take ...

- By Manjusha Radhakrishnan Entertainment Editor

Let's be honest — when you think of diamond jewellery ads in this part of the world, you don't expect a male superstar swaying to classical music, wrist flicks and all, dripping in sparkle like he's channelling his inner Bharatanatyam queen.

But guess who said, “Hold my necklace”? That’s right — Mohanlal.

In a now-viral jewellery commercial for Vinsmera Jewels, the Malayalam megastar - usually cast as the bulletproof alpha of Mollywood - tiptoes right past the safe zone. He slips into what the internet is calling his “feminine energy era” and serves up a performance that is bold, baffling, and kind of ... brilliant.