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Ego scrolling, a troubling trend on dating apps?

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May 19, 2025 to May 25, 2025

When you sign up on a dating platform, it’s understood that you’re seeking a dating prospect.

However, the sincerity of intentions can vary — some may be looking for a long-term relationship or dating with the goal of marriage, while others might simply be interested in casual flings. But being on a dating platform just to prove to yourself that you're still desirable? That can be problematic — or so relationship experts say. Do you know someone who constantly brags about the number of matches they get on dating apps? Or someone who's always swiping left and right but rarely actually talks to any of their matches? There’s now a term for this common behaviour — it’s called ego scrolling.

Katie Dissanayake, CEO and founder of the dating app After, in an interview with USA Today described ego-scrolling as the act of swiping through dating apps in search of easy validation rather than genuine connections or relationships.

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