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Zoho’s messaging app sees daily sign-ups jump 100x in 3 days
Financial Express Pune
|September 30, 2025
ZOHO'S MESSAGING APP Arattai has seen daily sign-ups surge from 3,000 to 350,000in just three days, driven by government endorsements, social media buzz, and its positioning as a secure, privacy-first messaging app designed as an alternative to global rivals such as WhatsApp.
“We have faced a 100x increase in Arattai traffic in three days, with new sign-ups shooting up from 3K/day to 350K/day.We are adding infrastructure on an emergency basis for another potential 100x peak surge. That’s how exponentials work,” Sridhar Vembu, founder and chief scientist of Zoho, said on X.
Cette histoire est tirée de l'édition September 30, 2025 de Financial Express Pune.
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