Opening Up Brand New Growth 'Paw'sibilities
Financial Express Pune
|June 20, 2025
JUST LAST MONTH, Nestlé SA, the parent company of Nestlé India, acquired a minority stake in pet food brand Drools, marking the firm's first investment in an Indian brand.
Back in 2022, the ₹20,078-crore FMCG company had also acquired the Purina Petcare pet foods business. In April of this year, Godrej Consumer Products launched its pet food brand Ninja.
Another FMCG firm, Emami, in 2022 acquired a 30% stake in pet care start-up, Cannis Lupis, which provides Ayurvedic products for pets.
Evidently, FMCG majors are eyeing the ₹5,000-crore pet care segment growing at 10-12% with keen interest. "Both new players come with strong equity," says Ajimon Francis, MD India for Brand Finance.
Cette histoire est tirée de l'édition June 20, 2025 de Financial Express Pune.
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