Life, health insurers see gold in...

As per Ganorkar, most health policies focus on hospitalization, but there's a growing need to cover the full spectrum of care

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India's ₹1.2-lakh-crore health insurance sector is also targeting the elderly, especially as growth from younger demographics has slowed since the Covid-led boom. Senior citizens currently hold just 18% of all health insurance policies sold.

"Senior citizens use emergency services 3-4 times more than younger groups and face complex needs involving chronic care, preventive interventions, and long-term treatment," says Amit Ganorkar, MD & CEO, TATA AIG General Insurance. "Given the rising incidence of age-related illnesses and increasing life expectancy, senior citizens are a highly sensitive segment requiring more than standard health insurance products."