KiranaPro Tapping into Smaller Towns to Counter Q-comm

WHILE URBAN CONSUMERS are hooked to 10-minute delivery apps like Blinkit and Zepto, Bengaluru-based KiranaPro is tapping into smaller cities and towns with its voice-led, multilingual platform that allows users to order from their neighbourhood provision stores.

- AYANTI BERA

Launched just three months ago, KiranaPro is operational in 35 cities, with the majority of them in southern India, particularly Kerala. It has so far onboarded 30,000 kirana stores and plans to add 1 million of them this year.

A report by Datum Intelligence, published in November, said 46% of shoppers have cut back on purchases from kirana stores, as more consumers adopt quick commerce apps.