Handy and practical at a mid-range price point

LOOKS SMART AND OFFERS GREAT FEATURES

- SUDHIR CHOWDHARY

I HAVE OBSERVED that rough-and-tough phones are quite popular in Tier 2 and Tier 3 cities. Handsets that are practical in everyday use, can withstand accidental falls, and still keep running without fuss. Consumers in these areas prioritise value, durability and long-term cost savings over the latest features or brand names. Companies like Infinix and Lava have a strong focus on such markets, for the simple reason that people have a more grounded approach to technology consumption. Moreover, mobile gaming is experiencing rapid growth as a large, young population looks for performance-focused devices.