Goafest 2025 kicks off today; entries cross 4,000 mark

The swelling number of entries in this year's Abby Awards tells us there's still major value in these laurels.

- Christina Moniz

Agencies and brands aren't just chasing metals; they're chasing validation. "Advertising awards are important not instead of business results, but because of them. Great work that wins awards is almost always rooted in a powerful idea that shifts perception, builds brand love, or moves people to act. In short, it works," says creative mentor of Goafest 2025 Rohit Ohri, a former chairman & CEO of FCB Group India, & founder, Original.

"Of course, business results are the ultimate proof of success. But awards serve another critical role: they attract talent, inspire teams, and signal to the world that this is an industry that prizes innovation, not just execution."