Agentic AI: Marketing's new brain

BRANDS EMBRACE THE NEXT ERA OF AI-LED MARKETING TRANSFORMATION

- SUDHIR CHOWDHARY

IN TODAY’S FAST-PACED marketing world, agentic AI is quietly becoming the unsung hero, transforming how Indian brands connect, convert, and grow.

What once took entire teams and weeks of planning is now being orchestrated by intelligent AI agents that think, act, and adapt on their own. It starts with lead generation. For many marketing leaders, the pressure to deliver leads is relentless. Agentic AI identifies high-fit prospects, crafting personalised outreach and learning from every interaction to improve targeting.

As leads mature, AI agents accelerate sales workflows by creating proposals, scheduling meetings, and updating CRMs. For enterprises with complex offerings, this means faster deal cycles and more meaningful engagement. The real magic lies in full funnel automation. Agentic AI doesn’t treat awareness, consideration, and conversion as separate stages. It connects them into a seamless, data-driven journey. From the first click to post-purchase loyalty, every touchpoint is optimised.