The new spiritual consumer

INDIA'S SPIRITUAL PRODUCTS market, valued at approximately ₹10,000 crore, is experiencing a quiet revolution. From consecrated idols and puja essentials to rudraksha, gemstones, and crystals, categories once dominated by neighbourhood stores and temple vendors are now being reshaped by digital-first brands. What's driving this shift isn't just e-commerce convenience—it's a change in how modern Indians engage with spirituality itself.

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The paradox is striking. While India remains one of the world's most spiritually engaged societies, the infrastructure serving this devotion has barely evolved. Traditional distribution remains fragmented, product authenticity is opaque, and younger consumers - comfortable ordering everything from groceries to jewellery online - have been forced to navigate outdated purchasing experiences for their spiritual needs. The FaithTech category is stepping into this gap by modernising access to it.