T20 final ad rates see a slog-over surge

AS INDIA MARCHED into the final ofthe ICC Men'sT20 World Cup 2026,advertisers have been sprinting in right behind them.

- ALOKANANDA CHAKRABORTY

Television ad rates for Sunday’s final are expected to breach the ₹50-lakh mark for a 10-second spot across HD and SD channels (₹28 lakh for HD alone) — a sharp 42% jump from the start of the tournament, when the same slot was selling for around ₹35 lakh.

In cricketing terms, that's the advertising equivalent of a late slog-over surge. For perspective, television spots during the India-Pakistan clash on February 15 in Sri Lanka — usually the tournament’s commercial high point — had touched about ₹40 lakh for 10 seconds.