Essayer OR - Gratuit
Stick or twist? It's time to change course
Financial Express Mumbai
|June 29, 2026
BECAUSE ART is inherently subjective, events like the Cannes Lions International Festival of Creativity are notoriously unpredictable and should not define the true worth of a country’s creative output.
That is an alluring thought to hold on to when the sky is clear, but reality demands some soul-searching. The thing is, the Indian contingent has never had it so bad at the Palais des Festivals — from 47 metals in 2022 to 5 Lions (2 Silver, 3 Bronze, 0 Gold) in 2026 — it’s almost a 90% drop. Stack that against the number of submissions this year — 696 in total — the conversion rate is less than 1%.
Cette histoire est tirée de l'édition June 29, 2026 de Financial Express Mumbai.
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