Shifting gears: Affordable EVs add pace to auto race

THE COMPACT AND mini electric car segment is set to become the next arena of competition as automakers look to emulate the unrivalled dominance of Maruti Suzuki in this category on petrol engines.

- SWARAJ BAGGONKAR

While the battle among carmakers has been intense in the 18-25-lakh electric car segment, the sub-four-metre category, which is the backbone of the domestic car market driving more than 60% of the volumes in FY25, has been largely snubbed by major brands.

South Korean major Hyundai, for which India is one of the top four global markets, has taken the lead in developing a car suited for Indian conditions. Due for debut in the compact (A+) segment, the mini sports utility vehicle (SUV) from Hyundai is expected to be launched in 2027.