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HUL signals demand uptick

Financial Express Mumbai

|

February 13, 2026

THE COUNTRY'S LARGEST consumer goods company, Hindustan Unilever (HUL), sees a virtuous cycle of growth kicking in for the sector in FY27 after a challenging FY26, marked by GST-led trade disruptions, volatile commodity costs, and urban slowdown woes.

- VIVEAT SUSAN PINTO

On Thursday, HUL CEO and Managing Director Priya Nair signalled that consumer sentiment and demand were finally improving in both urban and rural areas, with the company prioritising volume-led revenue growth in FY27, as price changes triggered by goods and services tax (GST) rate rationalisation stabilise in the market.

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