FMCG volumes may rise 5% in early 2026

Demand uptick likely on macro boost: Worldpanel

- VIVEAT SUSAN PINTO

THE ₹5-LAKH-CRORE fastmoving consumer goods (FMCG) market is likely to see a strong pickup in demand in calendar year 2026, led by robust macroeconomic factors, a report by Worldpanel by Numerator said.

The rebound, the research agency said, comes after nearly two years of sluggish growth as inflationary pressures and urban slowdown woes hurt demand. Numerator was formerly known as Kantar. Worldpanel by Numerator provides household consumption data across FMCG categories.

FMCG volume growth, according to the agency, will likely touch 5% in the first few months of the year, at a time when food inflation remains low and GST cuts have made everyday items cheaper.