Essayer OR - Gratuit
Dealing with ad fatigue
Financial Express Mumbai
|December 24, 2025
A RECENT STUDY BY the R K SWAMY Centre for Study of Indian Markets as part of its AIM (Advertising Impact Measurement) series revealed that 93% of the respondents watch videos on their mobile phones, spending an average of 2.17 hours daily.
-
The younger consumers are the ones watching the most and the habit of consuming mobile-first entertainment has considerably taken over. A major part of this consumption is reflected by the account of the different platforms that are used. A large part of video content gets distributed through peer-to-peer sharing on WhatsApp, making mobile video not only a viewing habit but a social habit formed by the circulation of content.
Cette histoire est tirée de l'édition December 24, 2025 de Financial Express Mumbai.
Abonnez-vous à Magzter GOLD pour accéder à des milliers d'histoires premium sélectionnées et à plus de 9 000 magazines et journaux.
Déjà abonné ? Se connecter
PLUS D'HISTOIRES DE Financial Express Mumbai
Financial Express Mumbai
Listed firms power India's M&A boom
INDIA'S M&A LANDSCAPE has decisively shifted towards the public markets. In CY2025, listed companies accounted for nearly one-third (30%) of all acquisitions, up from 23% a year earlier, signalling a clear shift in dealmaker preference.
2 mins
January 12, 2026
Financial Express Mumbai
Modi pitches stability as firms commit to state
PRIME MINISTER NARENDRA Modi on Sunday said India is passing through a phase of unprecedented certainty and political stability at a time when the global economy is facing prolonged uncertainty, positioning the country as a dependable destination for long-term investment.
1 mins
January 12, 2026
Financial Express Mumbai
Govt weighs options to tackle food subsidy spike
Additional outlay, support to ethanol scheme among plans
2 mins
January 12, 2026
Financial Express Mumbai
Nifty slips as Trump bares his fangs
THE NIFTY TUMBLED 2.35% last week as Trump invaded Venezuela and proposed a 500% tariff on Indian exports to the US for buying Russian oil.
2 mins
January 12, 2026
Financial Express Mumbai
Iran protest: Death toll spikes to 538
THE DEATH TOLL in the crackdown on nationwide protests in Iran spiked Sunday to at least 538 people, activists said.
1 min
January 12, 2026
Financial Express Mumbai
Devyani-Sapphire merger creates a $1 billion challenger in India’s fast-food market Jubilant Foodworks’ QSR crown faces first real test
FOR YEARS, JUBILANT FoodWorks has towered over India's quick-service restaurant (QSR) market.
2 mins
January 12, 2026
Financial Express Mumbai
Quiet scale
HOW A CLASSROOM INSIGHT BECAME A REPEATABLE SYSTEM, AND WHY EXECUTION MATTERED MORE THAN AMBITION
3 mins
January 12, 2026
Financial Express Mumbai
As we go digital, buildings must catch up
As the digital society and digital economy expand, the quality of indoor connectivity will increasingly define user experience, service reliability, & economic outcomes
4 mins
January 12, 2026
Financial Express Mumbai
Global VC funds expand India teams
Japan, West Asia investors ramp up local teams
2 mins
January 12, 2026
Financial Express Mumbai
In search of differentiation
MATTRESS MAKERS ARE HANGING THEIR HATS ON EMOTION, NOT SPECS
2 mins
January 12, 2026
Listen
Translate
Change font size