Get out of the comfort zone

THE LIFESTYLE ECOSYSTEM is fast engulfing India’s 3.3 million sq km geographical spread and the 1.4 billion population residing in it.

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As per reports by the FICCI and Local Circles Surveys, nearly 90% of India’s total population engages in buying some lifestyle product in a year. The latest Deloitte report suggests that India’s retail sector would reach $1.93 trillion by 2030 from $1.06 trillion in 2024. 60% of this via online commerce. The lifestyle and experiential spending is on the rise.The evolution of retail has been a function of convenience and technology. From the bazaars and open air markets to the mom and pop stores, to e-commerce and now quick commerce (q-commerce), it’s always about the pursuit of comfort and application. The cultural concoction of the East with the West with technology accelerating the assimilation has led to hybridisation. There has been therefore a disruption at the need and want stage among Indian youngsters whose buying value motivations are more similar to their western counter parts. The Gen Z in these smaller cities and towns of are far different from their metro count