Dialled up for growth

HERE'S HOW MOTOROLA IS SCRIPTING A COMEBACK IN THE MARKET

- CHRISTINA MONIZ

MOTOROLA JUST UNVEILED the edge 60 pro in the country priced at ₹29,999. Speaking at the launch of the new phone, TM Narasimhan, managing director, Motorola India, broke down the brand's recent performance in the Indian smartphone category. "At the end of the day, the consumers decide a brand's market share. So, what we have done is listen to the consumer and give them what they want," he said.

Listening to the consumer seems to be paying off. As per Cyber Media Research, the Lenovo-owned brand has posted double-digit growth in six of the past seven quarters, with the only exception being Q2 of CY23.