Playing it safe and fair

Will creativity die at the altar of compliance?

- GEETIKA SRIVASTAVA

FOR ADVERTISERS IN India, the digital playground that once offered limitless creative freedom is rapidly becoming a high-stakes game of risk management. The latest push for compliance comes amid growing scrutiny of online content, triggered by a recent controversy surrounding YouTuber and podcaster Ranveer Allahbadia's remarks on comedian Samay Raina's India's Got Latent show. The Ministry of Information and Broadcasting has issued fresh advisories, urging OTT platforms to exercise stricter self-regulation and adhere to age-based content classifications. The Parliamentary Standing Committee on Information Technology, in turn, has called for stronger enforcement of digital content laws.