Minimalist's expansion plans to pick up pace post HUL merger

Company to expand global footprint; new plant in Jaipur soon

- URVI MALVANIA

DIRECT-TO-CONSUMER (D2C) SKINCARE brand Minimalist, recently acquired by Hindustan Unilever (HUL) for ₹3,000 crore, will leverage the FMCG firm's vast distribution network to scale up both its domestic and international presence. The deal, which aligns with Minimalist's expansion goals, will provide the resources needed for growth in manufacturing, research and development (R&D), and offline retail penetration.

Speaking to FE in his first media interaction post-acquisition, Minimalist's co-founder Mohit Yadav outlined the company's roadmap for expansion, emphasising plans to establish a new manufacturing plant in Jaipur to meet rising demand.

Minimalist had been in discussions to raise $15-$20 million (approximately ₹130-175 crore) last year to fund its growth initiatives, including a new plant, product R&D, and global expansion. However, the acquisition by HUL provided the brand with an even greater opportunity.