Native-language AI gains ground in startup hirings

Multiple language tools give access to a larger talent pool headline

- S SHANTHI

STARTUPS ARE INCREASINGLY turning to native-language artificial intelligence tools to widen their hiring and cut recruitment timelines, particularly for frontline and customer-facing roles where comfort with English has often been a barrier.

The shift reflects both the scale of hiring needs in a tight labour market and a growing recognition that language choice can materially affect candidate participation and assessment quality.