Hero rides beyond 'Fill it, Shut it, Forget it'

SHIFTING FROM EFFICIENCY KING TO SAFETY PIONEER

- VIKRAM CHAUDHARY

FOR DECADES, the commuter motorcycle was defined by the mantra ‘Fill it, Shut it, Forget it’ — the higher the fuel efficiency and the lower the maintenance, the better the bike.

But with roads getting smoother and vehicle speeds going higher, the country’s largest two-wheeler maker is shifting the focus to safety. According to Vikram Kasbekar, executive director & CTO of Hero Moto Corp, the new frontier is the “democratisation of safety.”

In an industry where advanced rider aids were long reserved for big bikes, Kasbekar is overseeing a technical overhaul that brings elite safety tech to the mass market.

Breaking the price barrier