Passez à l'illimité avec Magzter GOLD
Obtenez un accès illimité à plus de 9 000 magazines, journaux et articles Premium pour seulement
Essayer OR - Gratuit
Game, set, match
Financial Express Kochi
|July 21, 2025
WILL THE INDIAN CREATORS’ WIMBLEDON SOJOURN IMPROVE TENNIS VIEWERSHIP?
INFLUENCERS PLAY A significant role in the purchase process of consumers in India. According to The Goat Agency's India Influencer Marketing Report 2025 in partnership with Kantar, 63% of Indian users turn to influencers for product discovery, 69% for information, and 60% for making purchasing decisions. The same report puts the influencer marketing industry in the country at 3,600 crore in 2024, with projected growth of 25% in 2025. Nearly all brands surveyed indicated influencer marketing was either a strategic component or a top priority within their marketing plans.
Now you see why JioHotstar enlisted a line-up of popular Indian influencers to amplify its Wimbledon 2025 campaign. Among them were Sakshi Keswani, Abhijeet Kain, Unnati Malharkar and Manav Chhabra, along with Olympic gold medalist Neeraj Chopra.
Cette histoire est tirée de l'édition July 21, 2025 de Financial Express Kochi.
Abonnez-vous à Magzter GOLD pour accéder à des milliers d'histoires premium sélectionnées et à plus de 9 000 magazines et journaux.
Déjà abonné ? Se connecter
PLUS D'HISTOIRES DE Financial Express Kochi
Financial Express Kochi
IMF directors urge India to replenish fiscal buffers
WHILE FISCAL CONSOLIDATION has progressed, achieving the fiscal deficit target remains challenging, necessitating disciplined spending and strengthened fiscal buffers to safeguard stability, the International Monetary Fund executive board directors in their report.
1 min
November 27, 2025
Financial Express Kochi
Change mindset for manufacturing push: Godrej
WE ARE LOOKING TO LIMIT PRICE INCREASES TO ABOUT 5-7% POST NEW BEE NORMS
1 mins
November 27, 2025
Financial Express Kochi
Google Cloud sees govt tie-ups rise
· Cybersecurity threats & DPDP compliance fuel demand surge
1 min
November 27, 2025
Financial Express Kochi
When humans & Al create value together
WE'RE AT AN inflection point.
1 mins
November 27, 2025
Financial Express Kochi
SBI’s NIM target of 3% safe even if RBI cuts rate: Setty
STATE BANK OF India is confident of achieving its 3% net interest margin (NIM) guidance even if the Reserve Bank of India (RBI) decides to cut the repo rate by 0.
1 mins
November 27, 2025
Financial Express Kochi
US-Russia talks gain momentum
A SENIOR KREMLIN official confirmed Wednesday that US special envoy Steve Witkoff is set to visit Moscow next week as efforts to find a consensus on ending the nearly four-year war between Russia and Ukraine pick up speed.
1 min
November 27, 2025
Financial Express Kochi
UK cuts tax-free allowance for cash savings
BRITISH FINANCE MINISTER Rachel Reeves delivered a budget on Wednesday that will take more tax from workers, people saving for a pension and from investors to give herself more room for meeting her borrowing targets.
1 mins
November 27, 2025
Financial Express Kochi
Reliance JV to build AI data centre
THE ANDHRA PRADESH government has assured full support for the Digital Connexion project, including assistance with land allotment, power infrastructure, connectivity,and timely clearances.
1 min
November 27, 2025
Financial Express Kochi
Indices near all-time high as bears go into hiding
· DIIs pump in ₹7 lakh crore, highest in a year
1 mins
November 27, 2025
Financial Express Kochi
When tax meets technology
Tax is one area where the govt has moved far ahead in adopting technology and digitisation. Professionals must catch up with the digital architecture in place
3 mins
November 27, 2025
Listen
Translate
Change font size