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Bose audio tech adds to appeal

Financial Express Kochi

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February 24, 2025

A lightweight TWS with good sound and a comfortable fit

- SUDHIR CHOWDHARY

NOISE MASTER BUDS are not one of those run-of-the-mill earbuds in the market, but rather unique and well-rounded with impressive audio in a small, comfortable design. At ₹7,999, these are expensive no doubt, but the reason for their elevated status has to do with Bose, a globally recognised brand that predominantly sells audio equipment. Before I dig into the finer nuances of the Noise product, let me explain the Bose connection. The US company has a minority stake in Noise, allowing the latter to leverage Bose's technical expertise and global reach to enhance its audio product development and market penetration. Noise Master Buds is the first product in the Master Series that has a Bose footprint.

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