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1.3 Billion Tune In: JioHotstar's Biggest IPL Opening Weekend
Financial Express Kochi
|March 29, 2025
JIOHOTSTAR, THE OFFICIAL streaming platform for the Indian Premier League (IPL), recorded its highest-ever reach with 1.3 billion viewers for the opening weekend of the tournament, which started on March 22.
The digital viewership of the first three matches was 40% higher than last year, fuelled by a 54% increase in connected TV (CTV) consumption, JioStar said on Friday.
The OTT platform reported a peak concurrency of 34 million and 21.86 billion minutes of watch time for the first three matches in IPL 2025.
Cette histoire est tirée de l'édition March 29, 2025 de Financial Express Kochi.
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