'We are expanding offline to tap rising demand'

CaratLane, a wholly-owned subsidiary of Titan, is intensifying its focus on expanding offline stores and strengthening its presence in the competitive diamond jewellery market.

- Atul Sinha, chief operating officer, CaratLane

With over 300 stores and 19 new openings in the October-December quarter, the brand is keen on catering to evolving consumer preferences. Atul Sinha, chief operating officer (COO) of CaratLane, spoke with Krishna Barot about the brand's future strategies and market insights. Edited excerpts:

How is demand for diamond jewellery evolving in tier 2 and tier 3 cities?

We are witnessing a steady shift in consumer behaviour in tier 2 and tier 3 cities, with increasing demand for diamond jewellery. More consumers in these regions are embracing diamonds and incorporating them into their jewellery collections. We recently launched stores in Moradabad, Navsari, and Bokaro, and their performance has exceeded our expectations. Although these markets are still emerging, they offer tremendous potential. We are committed to making diamond jewellery more accessible and desirable in these regions.

Has inflation impacted consumer demand in the diamond jewellery segment?