From 'Nykaa Muse' to 'Service Bots'; FSN puts AI at platform's core

FSN E-COMMERCE VENTURES, the parent company of Nykaa, is aiming to become an "AI-native" organisation, with plans to embed artificial intelligence across customer experience, operations, and technology development.

- URVI MALVANIA

FSN E-COMMERCE VENTURES, the parent company of Nykaa, is aiming to become an "AI-native" organisation, with plans to embed artificial intelligence across customer experience, operations, and technology development. At its 13th annual general meeting, the company said this transformation would redefine how consumers discover and shop for beauty and fashion products.

"This year will see our organisation transform rapidly, with us making best use of the transformative new AI developments happening across the globe," Falguni Nayar, executive chairperson and CEO, said during the AGM.