Slugfest in social commerce

Ad Spend Fragmentation Is Inevitable If Customer Interactions Shift to Chatbots

- ALOKANANDA CHAKRABORTY

CHATGPT handles over 1 billion web searches every week and has 400 million weekly users. About 64% of people are likely to buy products based on its suggestions and 67% say it understands them better than other shopping chatbots. Easy to see why ChatGPT wants to be your shopping assistant now.

OpenAI's widely used AI chatbot now includes smart shopping features with personalized product suggestions. Think of it as a no-nonsense, AI-powered guide that cuts the sales pitch for laser-sharp recommendations. Just ask what you want: "A laptop under ₹80,000 to prepare YouTube videos". Or "A makeup tutorial for Korean glass-skin". And it serves up curated, context-aware recommendations pulled from sources like Shopify and other retail integrations. As things stand, it throws up images, reviews and direct buying links for fashion, electronics and home goods without ads or paid promotions.