Jio's data pack shift signals focus on value over volume

Changing Dynamics

- URVI MALVANIA

RELIANCE JIO'S DECISION to phase out its entry-level 1GB daily allowance prepaid packs raises the base for its mobile offerings and signals a focus on value and monetisation over subscriber addition, analysts said. "Given prior trends, it is highly likely that Bharti and VIL will also phase out their 1GB/day plans," analysts at JM Financial noted. Analysts say the move underscores the telcos' growing pricing power.