We will deepen, rather than widen presence in consumer business

Godrej Enterprises Group (GEG), which includes the unlisted Godrej & Boyce and its affiliates, has rebranded its furniture brand Interio as part of its plan to more than double turnover from ₹4,000 crore at present to ₹10,000 crore in the next 3 years.

- 

The refreshed Interio logo was unveiled on Tuesday.

GEG executive director Nyrika Holkar spoke with Viveat Susan Pinto about her priorities for the furniture business and the group. Excerpts:

How does the latest Interio brand refresh align with the group's broader rebranding exercise last year?

The furniture business is an important constituent of our consumer cluster, which includes appliances, security, and locks. The rebranding last year was at a group level, aimed at creating a cohesive and consistent identity across our various businesses. The latest brand refresh (for furniture) builds on that. We are looking to position the (furniture) business as a one-stop destination for modern Indian living. To that end, it reflects a more premium offering that we had envisaged for our consumer businesses.

You have lined up ₹300-crore investment in the furniture business over the next 2-3 years. Given your goal of more than doubling turnover, is that enough?