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'We use technology as a force for good'

Financial Express Chandigarh

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December 16, 2024

As IBM's first chief impact officer, Justina Nixon-Saintil drives the company's strategic alignment with business goals and ESG considerations.

- JUSTINA NIXON-SAINTIL, IBM VICE-PRESIDENT & CHIEF IMPACT OFFICER

'We use technology as a force for good'

Her role also entails scaling impactful initiatives globally, particularly in AI and hybrid cloud. In her opinion, India's agricultural sector holds immense potential for transformation through AI and other emerging technologies. In this interview, she speaks to Sudhir Chowdhary on IBM's data-driven approach to sustainability and its engagement with local stakeholders to address climate action. Excerpts:

How is IBM approaching sustainability and what steps is it taking to address climate change?

At IBM, sustainability is rooted in three core pillars. First, we prioritize internal sustainability by reducing emissions and leveraging advanced technologies like AI to meet our environmental goals. Second, we drive social impact through initiatives such as the IBM Sustainability Accelerator, which uses AI and hybrid cloud to address climate challenges in vulnerable communities. Finally, our consulting and technology expertise helps businesses turn data into actionable insights, enabling them to scale their sustainability efforts. Through strategic use of technology, IBM is working toward an equitable and sustainable future.

Tell us about the IBM announcements made at the COP 29 conference.

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