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Jio's data pack shift signals focus on value over volume

Financial Express Chandigarh

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August 20, 2025

Changing Dynamics

- URVI MALVANIA

RELIANCE JIO'S DECISION to phase out its entry-level 1GB daily allowance prepaid packs raises the base for its mobile offerings and signals a focus on value and monetisation over subscriber addition, analysts said. "Given prior trends, it is highly likely that Bharti and VIL will also phase out their 1GB/day plans," analysts at JM Financial noted. Analysts say the move underscores the telcos' growing pricing power.

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