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Vanity vs revenue
Financial Express Bengaluru
|August 25, 2025
TREATING DATA AS AN ASSET IS KEY TO SMART DECISION MAKING
DIGITAL ADVERTISING is now the backbone of India's media economy, expected to grow 11.5% in 2025 with ₹10,225 crore in incremental spends, and push its share to nearly 60% of overall ad spends (₹1.6 trillion). Yet, for all its scale, the industry remains without an accepted framework for measurement and best practices.
Every platform defines its own metrics, from what counts as a view to how conversions are attributed, leaving advertisers with inconsistent yardsticks and agencies with the task of stitching together fragmented dashboards.
Cette histoire est tirée de l'édition August 25, 2025 de Financial Express Bengaluru.
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