Supplement startups record strong growth in FY25

A SURGE IN preventive healthcare awareness following the pandemic has fuelled a strong demand for nutraceuticals, propelling startups in the segment to robust financial performance in FY25.

- S SHANTHI

Consumers are increasingly turning to daily supplements in the form of gummies, capsules, powders, syrups and gels, resulting in rapid category expansion and significant investor interest.

According to Tracxn data, there are currently 565 active companies in the nutraceuticals tech space, compared with only a small cluster a few years ago. The startup ecosystem has drawn funding from leading venture capitalists, including Fireside Ventures, 3one4 Capital, Alteria Capital, Wipro Consumers, Sharpp Ventures, Stride Ventures and B Capital. Startups have collectively raised $180.3 million in under three years, with brands such as Kapiva, The Good Bug, Plix, Gynoveda, &Me, Nutrova, Uparkama, The Power Gummies, Mojocare, Bright LifeCare,Azani and Zeroharm gaining visibility.

The momentum is reflected in their books. Nutrition and supplement marketplace HealthKart recorded more than a threefold jump in net profit to ₹120 crore in FY25. The Temasek-backed company had turned profitable in FY24 with a net profit of ₹36.7 crore, marking a 227% year-on-year rise.