Social feeds power micro-drama boom: Report

MICRO DRAMAS ARE rapidly emerging as a new content category in India, with social media feeds driving discovery for a vast majority of viewers, according to a joint report by Meta and Ormax Media.

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The report, titled “Micro Dramas: The India Story”, found that nearly 89% of viewers discover micro dramas through social feeds, underlining the role of algorithm-led recommendations in the growth of the format.