Passez à l'illimité avec Magzter GOLD
Obtenez un accès illimité à plus de 9 000 magazines, journaux et articles Premium pour seulement
Campaign built equity without pushing a product
Financial Express Bengaluru
|June 11, 2025
Why the campaign rocks: ONE ADVERTISEMENT THAT deeply resonated with me is Razorpay's "Backing India's Boldest" campaign.
Unlike traditional ads that focus on products, features, or celebrities, this campaign placed the spotlight on the real heroes, the D2C founders driving India's entrepreneurial momentum.
Cette histoire est tirée de l'édition June 11, 2025 de Financial Express Bengaluru.
Abonnez-vous à Magzter GOLD pour accéder à des milliers d'histoires premium sélectionnées et à plus de 9 000 magazines et journaux.
Déjà abonné ? Se connecter
PLUS D'HISTOIRES DE Financial Express Bengaluru
Financial Express Bengaluru
Ninjacart revenue falls to ₹1,634 cr in FY25
AGRI-TECH FIRM
1 min
December 27, 2025
Financial Express Bengaluru
Lock into a forward contract to contain overseas study bills
IT HELPS HEDGE AGAINST CURRENCY FLUCTUATIONS WHICH CAN UPSET YOUR BUDGET
2 mins
December 27, 2025
Financial Express Bengaluru
Benchmarks trim weekly gains on profit booking
EQUITIES EASED ON Friday as investors locked in gains near record highs, with thin yearend participation and persistent foreign selling keeping risk appetite in check
1 min
December 27, 2025
Financial Express Bengaluru
Coforge to acquire Encora for $2.35 bn
· Acquisition to aid mid-tier IT firm's push into AI-led engineering
1 mins
December 27, 2025
Financial Express Bengaluru
In strategy shift, BOBCARD bets on premium customers
BOBCARD IS RECALIBRATING its credit card portfolio towards relatively premium and lower-risk customers as stress builds in smaller-ticket unsecured lending, said Managing Director and CEO Ravindra Rai, signalling a clear shift in the strategy amid tighter regulatory oversight and a more cautious industry environment.
1 min
December 27, 2025
Financial Express Bengaluru
PNB reports ₹2.4K crore fraud in SREI’s a/cs
THE CASES HAD been referred for insolvency in October 2021.
1 min
December 27, 2025
Financial Express Bengaluru
Tata Steel Dutch units face $1.6-bn lawsuit
A DUTCH NONPROFIT is seeking €1.4 billion ($1.6 billion) in compensation from Tata Steel's Netherlands units, alleging that harmful emissions from its operations have caused environmental harm and health damage to nearby residents.
1 min
December 27, 2025
Financial Express Bengaluru
At 332, Delhi's AQI remains ‘very poor’
AFTER TWO DAYS of brief relief, the national capital’s air quality slipped back into the ‘very poor’ category at 332, with several monitoring stations recording 'severe' pollution levels.
1 min
December 27, 2025
Financial Express Bengaluru
India conveys concerns to US over H-1B visa interview cancellations
INDIA ON FRIDAY said it flagged its concerns to the US over cancellation of pre-scheduled H-1B visa interviews of large numbers of Indian applicants and that both sides are engaged on the issue.
1 min
December 27, 2025
Financial Express Bengaluru
Alhind Air staff on unpaid leave amid AOC delays
Airline recently got civil aviation ministry NOC
1 min
December 27, 2025
Listen
Translate
Change font size