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PVR Inox rides high on re-releases
Financial Express Ahmedabad
|June 28, 2025
AS REKHA'S UNFORGETTABLE 1981 classic, Umrao Jaan, lit up the big screen again on Thursday, PVR Inox seems to have perfected its strategy of banking on the magic of nostalgia.
AS REKHA'S UNFORGETTABLE 1981 classic, Umrao Jaan, lit up the big screen again on Thursday, PVR Inox seems to have perfected its strategy of banking on the magic of nostalgia. Re-released films are now contributing about 8.5% of its total revenue, a number that's only expected to grow.
"This year, new movie line-up is very healthy, but we are hoping, re-releases is a growing department," Niharika Bijli, lead strategist at PVR Inox, told FE.
Cette histoire est tirée de l'édition June 28, 2025 de Financial Express Ahmedabad.
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