Nowhere is better than London Fashion Week for genuinely exciting designers

I’M not being funny but… how amazing has it been celebrating 40 years of London Fashion Week? It was so refreshing for London not to have a paid front row at every f***ing show. This fashion week has really proven you don’t need big celebrities to show off in order to sell your clothing.

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With major celebs in the front row seats not taking up all the headlines, the fashion itself spoke for what the capital had to offer this season. It’s well known that designers tend to show in whatever city they see fit, which means we go in cycles of having some of the most established brands moving away from and then back into London.

Well, the British Fashion Council has done a tremendous job this year — showcasing both the most established and innovative labels this city has to offer. While a number of important British designers chose to show in Paris and Milan these past few years, one constant London can rely on is being at the forefront of promoting talented young creators.

From the very early days of LFW, with trailblazing designers like Katharine Hamnett, to the unbelievable mastery of McQueen, to more recent Central Saint Martins graduate Chet Lo, we’ve seen some truly epic shows over the years and this season is no different.